FOOD & BEVERAGE

Enhanced Sustainability with Data-Driven Carbon Accounting

1. BACKGROUND

Buzz CPH, a Copenhagen-based restaurant chain with over 32 locations across Denmark and Norway, including JAGGER, OTTO, and RITTA, partnered with SuFu to take bold steps toward sustainability.

Together, we developed a comprehensive sustainability strategy, conducted detailed carbon accounting, quantified the carbon footprint of their menu, and analyzed their supply chain to set emission reduction targets and craft impactful communication strategies.

Step by step process, from onboarding to delivery

2. OUR PROCESS

We began by onboarding Buzz CPH to SuFu’s centralized portal, where we collaboratively defined their temporal, organizational, and operational boundaries. This included not only the mandatory Scope 1 and Scope 2 emissions but also data collection on 9 out of 15 Scope 3 categories—essential for understanding their broader environmental impact.

Through integrations with their accounting software and El Overblik system, we automated the extraction of invoice and electricity data. To fill in the gaps, we sent customized questionnaires to employees to gather commuting data and worked closely with suppliers to collect missing information on purchased products and ingredients.

This meticulous approach allowed us to conduct activity-based analyses covering more than 20,000 purchased ingredients. With this granular data, we provided emissions breakdowns by:

Scope and category.
Business unit.
Time-frame.
Supplier and product category.

Every data point was documented with clear assumptions and references, ensuring full transparency and traceability—a critical step for Buzz CPH’s compliance with the upcoming Corporate Sustainability Reporting Directive.

3. ADDITIONAL SERVICES

Menu Carbon Footprint

In parallel, Buzz CPH aimed to quantify the carbon footprint of its menu items to better align its offerings with its sustainability goals. SuFu collaborated with Buzz CPH’s chefs to document recipes, ingredients, cooking methods, and average food waste for precise emissions calculations. This empowered JAGGER, OTTO, and RITTA to rank the climate impact of its dishes, identify high-emission offerings, and make informed decisions about their menu strategy.

Reduction Strategies

After completing carbon accounting and menu analysis, SuFu worked with Buzz CPH to craft tailored reduction strategies. By identifying emission hotspots and weighing potential reductions against cost and difficulty, we prioritized actionable steps. We also deep-dived into their supply chain to identify alternative products and practices with lower carbon footprints.

4. IMPACT

Working together gave Buzz CPH the tools and insights to make real progress on their sustainability journey:

Focusing on High-Emission Dishes: With a clear picture of the climate impact of their menu items, Buzz CPH can now make informed decisions about ingredient sourcing and supply.
Smarter Communication: Armed with solid data, Buzz CPH crafted marketing strategies that not only align with their values but also resonate with environmentally conscious customers.
Accurate Carbon Accounting for Versatile Use: Buzz CPH’s detailed carbon accounting provides a reliable foundation that can be leveraged for multiple purposes—from internal decision-making and supply chain optimization to external reporting and stakeholder engagement.
Getting Ready for New Regulations: Tracking energy, water, and waste consumption means Buzz CPH is now better prepared for upcoming sustainability reporting requirements like CSRD.
Taking Action on Carbon: With clear plans to tackle emissions, Buzz CPH has practical, achievable steps to reduce their carbon footprint.

Buzz CPH’s collaboration with SuFu demonstrates the power of clarity and precision in achieving meaningful sustainability goals. By leveraging advanced tools and focused strategies, Buzz CPH now has a clear roadmap to reduce emissions, optimize supply chains, and meet upcoming regulatory demands with confidence.